Chanel Signs Kendrick Lamar as Brand Ambassador

Kendrick Lamar, a prominent figure in the music industry, is on the rise as he becomes the latest Brand Ambassador for Chanel.

Known for being the first rapper to win a Pulitzer Prize, Kendrick Lamar is now featured in the fashion powerhouse’s latest eyewear campaign.

Of the campaign, the 37-year-old said:

“I spent a week in Paris with their team and explored the brand history. I visited the Chanel ateliers and saw the process of how something goes from design to execution. Seeing the people who work hard and bring these visions to life resonates with me.”

He added:

“Chanel has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.”

This exciting news comes as K. Dot entertains crowds on the Grand National Tour alongside SZA this summer.