The world’s largest sportswear company, PUMA, has signed a major deal with the Premier League, becoming the league’s Official Ball Supplier for the 2025–2026 season.
This is a major step in PUMA’s strategy to strengthen its reputation in the world of elite football and elevate its brand.
A statement on the PUMA website and a multimedia press release on BusinessWire confirmed the deal, which calls for PUMA to replace current supplier Nike by providing match balls for every Premier League game.
The company will also work with the league on grassroots football initiatives, high-profile marketing campaigns, and events like the Premier League Summer Series in the United States.
“The agreement with the Premier League, the most-watched football league in the world, is an important step in PUMA’s brand elevation strategy,” said PUMA CEO Arne Freundt.
“With PUMA’s ball at the centre of attention during every match, we will create unforgettable moments for players and fans alike.”
Richard Masters, Chief Executive of the Premier League, welcomed the partnership, emphasizing PUMA’s longstanding commitment to football.
“We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League,” he said.
“Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”
Arne Freundt, Chief Executive Officer at PUMA, said: “The agreement with the Premier League, the most-watched football league in the world, is an important step in PUMA’s brand elevation strategy.
“We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide.
“With PUMA’s ball at the centre of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”
